The Little Company That Could
There are close to 100 laptop manufacturers in the world including goliaths like Apple, Microsoft, Dell, and HP. Robo&kala, a small unknown manufacturer based in China, was on a mission to make a name for itself with the debut of its product that would truly be a first of its kind. In November of 2022, Robo&kala’s 2-in-1 laptop was introduced to the US market with a press launch that included a video announcement and a multifaceted approach to engage journalists, industry influencers, and key stakeholders in the tech space.
We strategically chose to leverage the momentum of the 2-in-1 launch in November by also introducing the device on an international stage at the 2023 CES (Consumer Electronic Show). CES was the perfect secondary platform to showcase Robo&kala’s new laptop and capture the attention of both industry professionals and the media.
Launched a new brand campaign for Las Vegas was a monumental task, especially when it meant replacing the iconic "What happens here, stays here" slogan.
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