Uniquely Driven is a non-conventional marketing and public relations consultancy. We help clients from around the world produce real business results with our non-conventional thinking. We use emerging technology and data to identify insights, develop innovative strategies and create culturally relevant messaging.
Our mission is to help clients be seen and heard. We do that by deeply understanding our clients to build unique stories. Stories that describe the complicated—simply, visually and creatively. These are the stories that prove to connect, inspire, educate, and empower multicultural and generational audiences.
We’re a network of permalancers—an eclectic, talented group of individual consultants from diverse cultural backgrounds and industry experiences working together as one agency team. This not only allows us to be nimble in our work, but to best match the perspectives and expertise of our team with the specific needs of our clients.
It’s an approach that pays dividends for our clients. When you partner with us, you have access to an entire team of strategists who believe that you’re doing work of incredible value—and we’ll honor and elevate that work through an intentional combination of audience research, tailored media outreach, brand development, content creation, and experiential marketing to ensure that value reaches the right audience.
For almost two decades, Yanick has been building and growing global brand awareness for international and US-based clients, establishing a track record for developing effective, integrated communication strategies.
As a former journalist, vice president of PR, director of marketing, and most recently VP of brand management, Yanick has a real understanding of the importance of cultural nuances that tend to get overlooked. Understanding people and communities has come from her experiences living in various cities throughout the U.S., as well as in Belize. This skill has helped her build stories that result in her clients being seen and heard by those they are trying to reach.
In a world where stories have the power to shape perspectives and drive actions, Yanick excels at identifying the insights that help to build, market and create PR for brands across industries like healthcare, technology, travel, sports, and education.
