Hispanic Heritage Month
Acknowledging the importance of culturally sensitive and language-appropriate materials to effectively communicate with the Black and Hispanic communities, Northwestern Mutual asked for our support with earned-media coverage to help address various aspects of financial well-being within both the Hispanic and Black communities. The focus needed to be on specific geographical markets and national media outlets that would help them reach these diverse audiences in a meaningful and impactful way.
Acknowledging the importance of culturally sensitive and language-appropriate materials to effectively communicate with the Hispanic community, the Uniquely Driven team focused on engaging Spanish-speaking advisors, to provide in-language interview opportunities on topics like debt management, multigenerational wealth, as well as wealth and pay gaps, with both mainstream and Hispanic-centric media across broadcast, print and digital outlets resulting in over 210,172, 424 total impressions. KPI's included increased customer engagement and brand perceptions in both markets.
Launched a new brand campaign for Las Vegas was a monumental task, especially when it meant replacing the iconic "What happens here, stays here" slogan.
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