2024 National Women’s Hall of Fame Inductee
Despite being an iconic figure in the medical community, the first Black woman doctor to receive a medical patent for her invention of the laserphaco probe for cataract removal, the first Black woman appointed to the faculty of UCLA’s School of Medicine Jules Stein Eye Institute and the first to chair an ophthalmology residency program in the US, Dr. Patricia Bath wasn’t known outside of the medical field. As a trailblazer, her story remained largely unknown to the general public. The challenge lay in bridging this gap and promoting Dr. Bath's remarkable legacy to a broader audience, honoring her pioneering contributions beyond the medical field.
Despite Dr. Bath’s death in 2019, her legacy lives on through the advocacy of her daughter, Dr. Eraka Bath. In 2023, Dr. Patricia Bath was nominated as one of the ten National Women’s Hall of Fame inductees for 2024, and her daughter was asked to not only be a part of this special induction ceremony but to help honor her mother by speaking at the March event in New York City. Honored to celebrate her mother’s legacy, Dr. Eraka Bath asked the Uniquely Driven team to develop an earned and social media campaign to share her mom’s groundbreaking achievements with audiences around the country.
Efforts to promote Dr. Patricia Bath's legacy proved successful through strategic initiatives aimed at educating the nation about her extraordinary achievements. Interviews for her daughter were arranged with prominent publications and podcasts, providing a platform to amplify Dr. Bath's story. These media placements garnered millions of impressions, drawing attention to Dr. Bath’s inventions and trailblazing career. Additionally, by sharing these articles on her daughter's social channels, the narrative of Dr. Bath's accomplishments reached a wider audience, sparking conversations and awareness across the country. Through these concerted efforts, Dr. Bath's legacy was rightfully elevated, ensuring that her contributions to medicine and her status as a pioneer for Black women in the field were recognized and celebrated beyond the confines of the medical community.
Advancement of Blacks in Sports is an organization that promotes, advocates, and collaborates to advance racial, economic, and social justice in sports.
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