Fractional Chief Marketing Officer
Lucihub is an AI-powered video production platform and mobile app designed to streamline content creation, delivering professionally edited videos in hours. I was hired to revamp their branding and update the platform’s interface and user experience to align with the product's goals.
Lucihub, a startup company with an AI-powered video production platform and mobile app designed to capture user-generated content from multiple collaborators, found itself in need of strategic marketing and PR direction, the challenge lay in finding a solution that offered expertise without the commitment of a full-time hire. As a startup company with an evolving brand strategy, the need for dedicated guidance was pressing.
Lucihub sought a partner who could seamlessly integrate into their operations, providing the insights and direction necessary for effective marketing and public relations campaigns. When I was first introduced to Lucihub, the founder was in a rush to rebrand because they discovered a brand identity too similar to an existing company with a similar name. The product was also in its early phase, with some functionalities still in development as it was in its MVP stage. As the company started raising money, it was vital to rebrand immediately and improve the UX and UI to align with the vision they were pitching to potential investors.
Given the time constraints, we created an updated tappable demo to show current and potential investors the progress made on the Lucihub product. After establishing the demo, we focused on three items.
New Brand Identity: We developed and applied an entirely new brand identity and design system that aligned with the business's vision and goals while distinctly differentiating it from the similar company. This involved updating existing materials and creating new assets.
User Experience and Interface: We streamlined the user experience to better match the natural stages of video production and redesigned the entire dashboard to ensure clarity and organization.
Unified UI/UX: We created a cohesive user interface and experience that seamlessly integrated the dashboard platform with the mobile companion app, ensuring a consistent and intuitive user journey across devices.
Uniquely Driven was hired as a fractional CMO for Lucihub. The team developed a comprehensive brand strategy that laid the foundation for the company’s integrated marketing and PR plan. Uniquely Driven supported the execution of the campaign which resulted in local and national media placements as well as speaking opportunities for Lucihub's founder, CEO, and CTO, effectively introducing the company to the world. Now Uniquely Driven serves as a strategic thought partner, continuing to steer Lucihub's marketing efforts, and managing all PR efforts on a part-time basis.
This partnership has been instrumental in driving Lucihub's continued growth and success in the competitive marketplace. The updated platform helped Lucihub raise funds for the company. The Lucihub team received numerous compliments on the design, reflecting the successful rebranding and UX/UI improvements.
We created a clear, functional dashboard and mobile app that enhanced usability for Lucihub's users. Lucihub continues to engage with us for workshops to address user needs, strengthen its brand, and explore additional products related to the main platform. Recently, we collaborated on their AI component, further enhancing the product's capabilities. We also did a redesign of their entire website.
Launched a new brand campaign for Las Vegas was a monumental task, especially when it meant replacing the iconic "What happens here, stays here" slogan.
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