Parisian Café Charm: Custom Hand-Drawn Illustration for Tradeshow Booth
Lashbox LA designs and develops products for lash artists, including lashes, adhesives, and accessories. They were preparing their tradeshow booth for upcoming shows in Miami and Las Vegas and needed creative solutions for the empty wall space at the back of their booth. They approached us to help bring their ideas to life.
The stakeholders were inspired by Parisian line art and shared several images that resonated with them. They weren't sure how to integrate this style with their brand and were open to our creative input. Their goals for the back wall included creating an engaging photo op for conference attendees, incorporating a previously used feather arch, using branded colors and displaying their social media handle, and ideally referencing LA, though this was optional. With the Miami show approaching in just a week, we had a tight deadline to develop and present our concepts.
Concept Development: We created two design concepts that incorporated elements from their inspiration images while meeting all their requirements.
Subtle LA References: We included subtle design nods to LA, ensuring they were tasteful and not overly obvious.
Quick Turnaround: We delivered initial concepts within the week, providing the client with a detailed presentation of both designs.
The client was impressed with both concepts. After internal review, they chose to combine elements from each, resulting in a final design that was applied not only to the back wall but extended to cover 75% of the booth, including the side walls. We delivered a creative and timely solution that exceeded the client's expectations. Our ability to provide options and meet the tight deadline led to additional work requests from the client, showcasing our efficiency and creativity.
Launched a new brand campaign for Las Vegas was a monumental task, especially when it meant replacing the iconic "What happens here, stays here" slogan.
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