The Leading Global Creator of Eco-friendly, Cordless Robotic Pool Cleaners
It was Aiper’s first Consumer Electronics Show (CES) and they were determined to make a splash. The biggest problem was they were trying to generate major buzz at one of the loudest trade shows in the world. The second challenge was they wanted to attract U.S. media attention for a livestreamed new product launch during the first few hours of the show’s opening.
Pre-show, we built hype around Aiper’s presence at CES by dropping Ted Talk-like posts on their social channels leading up to the event. We also helped to secure stories highlighting the new product Aiper was debuting at CES and we invited key influencers to an exclusive first-hand demonstration of the new product in action. Within the first hours of CES opening its 2023 show floor, Aiper executives did a livestreamed product launch in their booth with several influential media and tradeshow attendees present.
Aiper saw a 200% increase in social engagement during its product launch while it was streaming on its social channels. Over 500 million impressions were garnered through product reviews that were featured on key influencer channels and renowned, industry-specific media outlets. Aiper also saw a substantial sales increase during and after CES due to all of the buzz.
CMRIgnite is a full-service marketing agency specializing in multicultural social-impact and cause marketing.
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